PusharooLooking for a PushOwl alternative?
Brevo PushOwl is a Shopify app that bundles web push with email and SMS. Its plans meter web push by notifications per month. Here’s an honest comparison, from its Shopify App Store listing on Nov 12, 2026.
- PushOwl Free: 500 web push notifications per month; Plus $19/mo: 10k/month; Power $79/mo: 25k/month (Nov 12, 2026).
- PushOwl includes email and SMS marketing via Brevo, plus Shopify cart and restock automations on paid bundles.
- Pusharoo doesn’t meter notifications — but on Shopify it needs a Cloudflare Worker route for sw.js.
- For Shopify-native automations, PushOwl is simpler; for unmetered web push on sites you control, Pusharoo fits.
At a glance
| Pusharoo | Brevo PushOwl (Shopify App Store, Nov 12, 2026) | |
|---|---|---|
| Free plan | Unlimited subscribers and sends | 500 web push notifications/month, unlimited subscribers |
| Paid | None | Plus $19/mo (10k notifications/month), Power $79/mo (25k/month) |
| Meter | None | Notifications sent per month |
| Channels | Web push | Web push, email, SMS (Brevo) |
| Shopify install | Needs a Cloudflare Worker route for /sw.js | Native Shopify app |
| Cart / restock automations | No | Abandoned cart on Plus; browse abandonment on Power |
What a notification quota means
A quota counts messages, not people: one campaign to 2,000 subscribers uses 2,000 notifications. At 500 a month on the free plan, that’s a single small campaign. On Plus (10k/month), a 2,500-subscriber store can send about four campaigns a month. Pusharoo doesn’t count sends at all (pricing compared).
When PushOwl is the better fit
- You want a native Shopify app with one-click install.
- You want email and SMS marketing in the same tool.
- You need abandoned-cart, back-in-stock and price-drop automations tied to Shopify.
Quota maths for a growing store
| Subscribers | Campaigns/month | Notifications used | PushOwl bundle needed (list) | Pusharoo |
|---|---|---|---|---|
| 1,000 | 4 | 4,000 | Plus ($19/mo) | $0 |
| 2,500 | 4 | 10,000 | Plus ($19/mo) | $0 |
| 5,000 | 4 | 20,000 | Power ($79/mo) | $0 |
| 10,000 | 4 | 40,000 | Beyond Power — see listing | $0 |
Illustrative arithmetic using the quotas listed on the Shopify App Store (Nov 12, 2026); automations also consume notifications. Your mix will differ.
iPhone shoppers on Shopify
Whatever tool you use, iPhone shoppers can only subscribe after adding your store to their Home Screen (iOS 16.4+). Shopify themes don’t ship a web app manifest by default, so check that your push app or theme provides one, and show iPhone visitors the steps (iPhone steps).
Running both during a switch
Two services can’t share one service worker scope, so you can’t run PushOwl and Pusharoo side by side on the same Shopify domain. A switch means choosing a date: keep sending from PushOwl until then, move the worker route and snippet, and let shoppers re-subscribe through the new prompt (switching plan).
When Pusharoo is the better fit
- You want to send to your whole list as often as makes sense, with no quota.
- You run non-Shopify sites (WordPress, custom) or your Shopify domain already runs through Cloudflare.
- You want web push without bundling email/SMS you already have elsewhere.
Shopify setup details: Shopify push notifications.
Where Pusharoo is not the right pick: it does web push only — no native app push, email, SMS or WhatsApp — and it has no ready-made store plugins. Cart reminders work through events you send (Pusharoo.track('added_to_cart') or the REST API) plus an automation that stops on purchase, so they need a little setup rather than a one-click integration. If you want everything pre-wired for your store, a paid platform may be worth it.
Questions
Is PushOwl free?
Its Shopify App Store listing shows a free Basic bundle with 500 web push notifications per month (Nov 12, 2026).
Does Pusharoo work on Shopify?
Yes, with a workaround: Shopify doesn’t allow a root sw.js, so a Cloudflare Worker route serves it from your store’s domain.
Can I use PushOwl and Pusharoo together?
Not on the same domain — only one service worker can control the site. Pick one.
What counts as a notification on a quota plan?
Generally each notification delivered to each subscriber counts: one campaign to 2,000 subscribers uses 2,000 notifications.
Can I use Pusharoo on Shopify without Cloudflare?
Not with a standard install, because Shopify doesn’t allow a root /sw.js. Without a proxied domain, collect subscribers on a site you control.
Keep reading
Web push on Shopify: what works, honestly
Why Shopify blocks a root sw.js, and the workarounds that genuinely work.
The best free web push notification services, compared
Free-plan limits for popular web push tools — subscribers, sends, branding — read from each vendor’s page.
Push notifications for online stores
Flash sales, back-in-stock, price drops and retargeting — without paying for ads.
Abandoned cart push notifications, honestly explained
What cart reminders need technically, timing and copy, and which tools trigger them — honestly.
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Free for life. No limits.
Unlimited subscribers, campaigns and automations. No badges. About five minutes to install.